I'm excited to share that I was recently featured in a full-length article on Apple News. The piece, "Yascha Noonberg: Reimagining Real Estate Through Candor and Craft," looks at how my team and I help Portland homeowners through some of the biggest financial decisions of their lives.
Read the full feature on Apple News
What the article covers
Treating every listing like a launch. Most homes hit the market with a handful of photos and a bland description. I start every listing with a custom cinematic reel and photography from some of Portland's best photographers. My listing reels have reached as many as 40,000 viewers, and one listing featured by Zillow Gone Wild was seen by more than one million potential buyers. That home received a full-price offer its first weekend.
Honest, data-backed pricing. I price homes from closed comparable sales, not from a number designed to win the listing. Sellers know what to expect before we go to market, and that clarity is what keeps a sale calm when things get complicated.
Finding value other agents miss. In today's market, an assumable low-rate loan can be worth tens of thousands of dollars to a buyer. Most listings never mention it. I make sure the right buyers know.
Staying steady through hard sales. The article shares the story of a mid-century listing that took three buyers to reach the finish line before closing with a cash buyer. Some sales take patience, and my job is to keep my clients grounded and the deal moving.
Thank you, Portland
Since 2012, I've overseen more than 850 residential and multifamily transactions across the Portland metro area as lead agent and team leader. Nearly all of that business has come from past clients and their referrals. This feature belongs to them as much as to me.
Thinking about buying or selling?
Whether you're deciding to sell, rent or hold, or you want a clear read on what your home is worth in today's market, I'd be glad to talk. Call The Yascha Group at (503) 886-8527 or get in touch here.
